Why I Started Unlocksy

Buying a first home is already one of the biggest financial decisions most people make. Do it in a country whose property system, paperwork, and even language you're still getting used to, and the stress multiplies fast.

What struck me, working alongside people going through this, is how little independent support actually exists. Real estate agents are paid by commission on the sale — their incentive is to close a deal, not necessarily to help you ask harder questions, and even the honest ones are naturally positioned on one side of it. Lawyers protect you legally, but usually only from the moment a contract appears, not during the search, the viewings, or the negotiation. And a lot of the practical knowledge — how to read a tabu extract, what a vaad bayit statement should actually show, which mortgage track mix makes sense for your situation — just isn't written down anywhere accessible, especially not in English.

Unlocksy exists to fill that gap: one person in your corner, from the very first budget conversation through to the day you get the keys, with no commission riding on which property you choose or which bank you pick. Independent, honest, end-to-end — the way I'd want someone to help me, if I were starting from scratch.

If that's the kind of support you're looking for, I'd love to hear from you.